[vc_row][vc_column][vc_single_image image=”1967″ border_color=”grey” img_link_target=”_self” img_size=”full”][vc_column_text]On behalf of the National Council of La Raza (NCLR) and its Board of Directors, welcome to the 2014
NCLR ALMA Awards®. We are excited to return to MSNBC for our live broadcast and to continue working with
Telemundo.com and mun2 to deliver extended multiplatform programming throughout the evening for
audiences across the nation. And for the second year, we are proud to partner with Big Vida Productions,
Inc., a Latino-led production company that understands the need to celebrate and promote the contributions of Latinos in front of the camera, on the big screen, on the airwaves, and behind the scenes.
The ALMA Awards has a long tradition of recognizing the best and brightest Hispanic entertainers
for their limitless contributions to the American entertainment industry. Tonight we are proud to
celebrate our 15th edition of this show and our mission. In the timeline that you will find at the
bottom of this page and on subsequent pages throughout the book, you’ll see the names of the varied
and talented artists who have been a part of the ALMA Awards as presenters, performers, and/or honorees. We invite you to read the names and view the highlight photos of 15 editions of ALMA orgullo. As ALMA reaches quince, we recognize how far we’ve come as a community in the entertainment industry. However, we remain well
aware of the continued challenges ahead. The need for ALMA and the message behind the show is as
relevant and timely today as it was for our first broadcast in 1995.
During this evening’s show, we honor not only individuals who have made a mark in entertainment,
but perhaps more importantly, we celebrate men and women who use the power of their celebrity to
give back to communities and causes with great commitment to helping open doors of opportunity for
others. This recognition speaks directly to the mission of the ALMA Awards: a national prime-time
television entertainment special dedicated to promoting fair, accurate, and representative
portrayals of Latinos in entertainment. This year’s honorees are shining examples of how inclusion
strengthens the entertainment industry and diversity strengthens our country.
This program would not be possible without the support of our visionary partners, sponsors, and
friends, especially the Comcast/NBCUniversal family, which has once again provided an important
stage for NCLR to highlight a new generation of Latino role models.
Tonight’s programming is only one facet of NCLR’s work to empower Hispanic Americans. We invite you
to join the NCLR familia by supporting our efforts and events and adding your voice to the
important issues that NCLR champions every day. To learn more, visit www.nclr.org and
www.almaawards.com, and engage with us via social media using @ALMAAwards, #ALMA14, @NCLREvents, and @NCLR. Enjoy the show!
NCLR President and CEO[/vc_column_text][/vc_column][/vc_row]