Bigger. Better. More ALMA than ever before.

Posted March 12, 2012 by Jessica Mayorga

Last Tuesday night, a clock started ticking on the ALMA Awards website counting down the days, hours, and minutes leading up to the 2012 NCLR ALMA Awards on NBC.  The show is back, and on Friday, September 21, it will deliver another star-studded lineup of your favorite Latino entertainers.  It’s never too early to start planning for the event of the year.  There’s no better way to kick off Hispanic Heritage Month than through this exciting celebration of Latino contributions to American media arts.  It’s the only time on English-language, prime time, network television when we can all tune in to celebrate our Latino film, TV, and music trailblazers.
Did you know that groups throughout the country gather for creative and fun-filled ALMA watch parties?  Keep an eye on the ALMA website this summer when the official watch party kit becomes available.  This free and thorough kit contains everything from invitations you can print out to recipes for ALMAritas and ALMAtinis, not to mention great show-inspired food courtesy of our friends at PepsiCo.
While watch parties are legendary, we are proud of the great discussions that spring from the ALMA Awards broadcast.  On college campuses throughout the country, students gather to watch the broadcast and use the free conversation guide on the ALMA website.  While ALMA is a blast to watch, it also promotes a message that we need to share with others—whether they are Latino or not.  The discussions we hope to spark serve to educate our peers about what our gente contribute in every aspect of entertainment.
How will you celebrate the 2012 NCLR ALMA Awards?  Let us know here.  If you’re one of the first to share your plans with us, there’s a prize in it for you! Tune in on September 21 and every day on the ALMA website, Facebook, and Twitter pages.  And start thinking about your ALMA gathering.  We look forward to hearing from you soon!