About the NCLR alma awards

On Friday, September 16, 2011, some of the biggest names in entertainment united for the 2011 National Council of La Raza (NCLR) ALMA Awards® on NBC, a one-of-a-kind tribute to the spirit of Latino talent in television, film, and music. The NCLR ALMA Awards are an opportunity to applaud the incredible, enriching contributions that Latinos make to American culture and celebrate our country’s Hispanic heritage.

With our new home at NBC, the return of Eva Longoria and George Lopez as our incomparable hosts, and the support of our sponsors and media partners, this year’s show was a success that we are very proud of. Our production team worked hard to bring you an amazing hour of terrific performances and appearances by your favorite stars. With such a fantastic show and great promotional partners, it is no wonder that the ALMA Awards had a 60% increase in viewership.  A very sincere gracias to the many of you who tuned in!

Since 1995, the NCLR ALMA Awards has promoted fair, accurate, and representative portrayals of Latinos in entertainment. As we honor the incredible talent of our community, we expect new generations to learn from the examples set by awardees such as Salma Hayek, Jessica Alba, Antonio Banderas, Shakira, Narciso Rodriguez, America Ferrera, Edward James Olmos, and many more.

We invite you to check out the highlights from this year’s show throughout this website (www.almaawards.com) as we continue to post new footage through the end of the year. And in early 2012, look for new features that share what NCLR and its partners are doing to continue to promote diversity in the entertainment industry, what talented Latino artists are up to, and what’s in store for the ALMA Awards show in 2012. Stay tuned to the website, follow us on Twitter, and join our fan page on Facebook.
¡Muchas gracias!
Sincerely,

Janet Murguía
President and CEO, NCLR
Executive Producer, NCLR ALMA Awards