In 1995, under the direction of then NCLR President and CEO Raul Yzaguirre, a journey began to improve Latino representation and opportunities in entertainment, both behind the scenes and in the limelight. The NCLR ALMA Awards, which began as the Bravo Awards, was born in reaction to research conducted by NCLR and the Center for Media and Public Affairs that determined the lack of quantity and quality of representation that Hispanic Americans receive in the mass media. It was evident then, as it is continues to be today, that Latinos simply are not getting the roles and opportunities that accurately represent our community and our culture. Beyond researching and reporting on these issues, NCLR met with television network executives, urging them to provide a platform recognizing the contributions of Latinos in film, television, and music.
Fifteen editions later, the NCLR ALMA Awards stands out as the only awards show on English language television to honor the contributions of outstanding Latino artists and entertainers in television, film and music—mixing entertainment with a celebration of exceptional achievement, while underscoring the need to change popular perceptions of Hispanic Americans in media.
Currently, the NCLR ALMA Awards is on hiatus. NCLR is committed to improving Latino representation and inclusion in media. With changes to how media is consumed and created, and amidst a growing spotlight on the lack of diversity in this industry, NCLR is taking the opportunity to assess how it can best leverage its resources and assets to advance this goal.
We encourage you to follow us on social media as we continue to update you on the latest happenings in entertainment. To learn more, visit www.nclr.org and www.almaawards.com, and engage with us via social media using @ALMAAwards, and @NCLR.